"The last change that Oklahoma [University] made -- and besides the calendar shift, Damphousse said, the one that had the most impact -- was to deploy a “heavy marketing blitz” that included free summer session T-shirts (bearing the words, “Helping students catch up, stay on track or get ahead”). Officials also created a new specialized website to help students find classes more easily, and an advertising campaign that utilized social media to get students’ attention – and mailed postcards home to get parents’ attention.
The payoff? Summer enrollment is up 27 percent this year, after having declined every year since 2005. "
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